Amber Patten, Principal

Education
Mississippi State University - Starkville, Mississippi. 1998
Bachelor of Science in Interdisciplinary Studies in Architecture, Engineering and Business (Marketing)

Comprehensive Marketing Approach

• Uniquely experienced in the fields of community marketing, tourism development, economic development, event promotion (community festivals, historic revitalization fundraisers, etc.) and attraction consulting/design (evaluating collateral, physical space interiors and employee training)
• Four-step process: Familiarization period (getting to know the client, product and current perceptions & challenges); Documentation collection (acquire existing photos and marketing history); Site visit (space/place evaluation, tidy and photograph; redesign if necessary); Design (collateral development); Deploy (distribution and effectiveness analysis)
  

Professional Qualifications

• Well-rounded suite of experience and abilities including branding, graphic design, website development, photography, illustration, commissioned fine art, presentation presence and educational training skills.
• Intuitive, energetic, creative and competent with a unique ability to step into the consumer’s role in order to provide marketing guidance while still effectively communicating the message that is most important and most profitable to the client.
• Extensive background in digital design and web site development; proficient in Mac, Windows and UNIX operating systems as well as cross-platform applications
• Excellent command of the Adobe Suite (Acrobat, Photoshop, InDesign, Freehand, Dreamweaver, Fireworks, Flash, Contribute, ColdFusion); HTML; Quark Xpress and Ray Dream Studio
• Training experience for Contribute, QuickBooks Pro, Quark Xpress, Adobe PageMaker, MS FrontPage and Access (database)
• Experienced in effectiveness analysis, search engine strategies, download efficiency and usability
• Knowledge of trademark and copyright registration; respect for creative property law
  

Professional Experience

• Webz Media – Columbus, MS: Owner. 1999 – Present.
• Mississippi University for Women – Columbus, MS: Adjunct Faculty. 1999 – 2001.
• Ayrix Technologies, Inc. / Big Net –Jackson, MS: Web Services Director. 1998-1999.
• Mississippi State University/ National Science Foundation Engineering Research Center -
  Mississippi State, MS: Electronic Publications Specialist. 1997-1999.
• Dux D’Lux, Inc. Advertising - Starkville, MS: Graphic Designer. 1997 - 1999.
  

Presentation Experience

• Mississippi Center for Nonprofits: Conference presenter (2003)
• Mississippi State University: Presenter, E-Commerce Seminar (Business Division) (2000);
  Guest Lecturer, Internet Marketing Course (2000-2002); Seminar Leader, Research Division
  (2001-2002); Art Department Internship Sponsor (2002-2003); Men’s Basketball In-Game
  Statistician and Live Web Feed of Game Reports (1994-2003)
• Mississippi School for Mathematics & Science: Alumni, Adjunct Faculty (1999-2003), Foundation
  Member (1991-present)
• Mississippi University for Women: Women in Business Panelist (2000), software trainer
  (1999-2003)
• E-Commerce Seminar for Small Business: Primary Corporate Sponsor, keynote speaker (2000)